The Loyalty, Referral & Affiliate Programs module combines loyalty rewards, customer referrals, and product-sharing incentives into one powerful system.
Customers can earn reward points through eligible activities such as product sharing and referrals. These points can then be converted into redeemable discount coupons and used on future purchases.
The module creates a simple earn → accumulate → redeem cycle that encourages customers to return to your store and actively promote your products.
Benefits for Merchants
- Increase repeat purchases by rewarding returning customers.
- Encourage product sharing through point-based incentives.
- Generate new customers through referral-based promotions.
- Build customer loyalty with an attractive rewards system.
- Reduce marketing costs by turning customers into product promoters.
- Increase product visibility through social and direct sharing.
- Improve customer engagement with reward-based activities.
- Boost average customer lifetime value through continuous rewards.
- Create an affiliate-style promotion channel using your existing customer base.
- Encourage customers to redeem points through future purchases.
Benefits for Customers
- Earn points by participating in eligible promotional activities.
- Share products and receive rewards.
- Refer new customers and benefit from the referral program.
- Accumulate points in their customer account.
- Convert available points into discount coupons.
- Use redeemed coupons on eligible future purchases.
- Get additional value from their regular shopping activity.
- Easily track their available reward balance and redeemed rewards.
Key Features
- Loyalty Points System
- Award points to customers for configured activities.
- Maintain a reward balance for each customer.
- Automatically update points based on eligible actions.
- Referral Program
- Allow customers to invite or refer new customers.
- Reward eligible referral activities with points.
- Encourage customers to bring new shoppers to your store.
- Product Sharing Rewards
- Reward customers for sharing your products.
- Turn product recommendations into measurable promotional activities.
- Encourage organic product promotion.
- Affiliate-Style Rewards
- Create a customer-driven promotional ecosystem.
- Reward qualifying referral activity.
- Help expand your store's reach without relying entirely on paid advertising.
- Points to Coupon Conversion
- Allow customers to convert accumulated points into discount coupons.
- Automatically generate redeemable rewards according to your configured rules.
- Give customers an incentive to make another purchase.
- Customer Reward Tracking
- Maintain customer-specific point balances.
- Track earned and redeemed rewards.
- Provide customers with clear information about their available rewards.
- Flexible Reward Configuration
- Configure how many points customers can earn.
- Define reward and redemption conditions according to your store strategy.
- Adjust the reward system as your promotional requirements change.
How It Works
1. Customer purchases or participates
The customer performs an eligible activity, such as sharing a product or referring another shopper.
2. Points are awarded
The system adds the appropriate reward points to the customer's account.
3. Points accumulate
Customers continue collecting points through eligible activities.
4. Customer redeems points
When enough points are available, the customer can convert them into a discount coupon.
5. Customer uses the coupon
The redeemed coupon can be applied to a future eligible purchase, encouraging the customer to return.
Installation
- Download the Loyalty, Referral & Affiliate Programs module.
- Go to your PrestaShop Back Office.
- Navigate to Modules → Module Manager.
- Select Upload a module.
- Upload the module ZIP file.
- Click Install.
- Open the module configuration page.
- Configure your loyalty, referral, sharing, and coupon redemption rules.
- Save the configuration.
- Test the complete earn → redeem → purchase workflow from the customer account.
Ideal For
This module is especially useful for eCommerce stores, fashion stores, electronics stores, marketplaces, subscription businesses, and growing online shops that want to increase customer retention while using their existing customer base as a source of referrals and product promotion.